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3DS Main Priority for Nintendo this Holiday Season

November 12, 2012 | Posted by Adam Larck

Nintendo is expecting big things from the 3DS and 3DS XL this holiday season.

The company has made the handheld its “number one priority” this holiday season, vice president of sales and marketing Scott Moffitt told VentureBeat.

“Nintendo’s number one priority this holiday is 3DS and 3DS XL,” he said. “We’re seeing an ever-growing momentum in our handheld business. Nineteen months in, we’re still a million units ahead of the pace of DS at this point in its life. As you know, DS was the best-selling gaming system of all time, and so we’re pleased with that. We’re seeing great momentum from the 3DS XL launch in August.”

Both recently released Mario titles are expected to sell well, and Moffitt added the third-party lineup is “much more robust than it was last year.”

In addition, Nintendo already expects to see a Wii U shortage during the holidays.

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Adam Larck

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