7.85-inch iPad Mini Could Be Out In October
He wrote: “We anticipate an entry-level 7.85″ iPad with 8GB of NAND capacity to price at $299 with an initial gross margin of 31%. We estimate Apple will sell 10.0 million 7.85″ iPads in FQ1 (Dec. 2012) and 35.2 million in all of F2013. Based on estimated component order volume, we believe our iPad mini unit estimates are well within Apple’s production capacity. We anticipate 25% cannibalization of the larger 9.7″ iPad (for every four 7.85″ iPads added, we reduced our 9.7″ iPad estimate by one), so our total F2013 iPad estimate increases to 91.6 million from 65.2 million.“
There had been rumors that Apple is developing the new mini iPad, but there was never any confirmation.
IDC’s research director of Mobile Connected Devices, Tom Mainelli said in a report (before the reveal of the Nexus 7) that he thinks Apple could increase its market dominance with an iPad mini. He said: “If Apple launches a sub-$300, 7-inch product into the market later this year as rumored, we expect the company’s grip on this market to become even stronger.“
Hargreaves said Apple would likely just end plans for a $399 iPad 2 and would introduce a 16GB iPad mini for a similar price. He expects a refresh in October for the 9.7-inch iPad with a lighter battery, oxide TFT screen and new camera location. The target price could be between $630 to $690.