EA And FIFA Extend Licensing Deal Through 2022
IGN reports that EA and FIFA have extended their licensing deal through 2022. This means that EA Sports will have the exclusive right to release “FIFA-branded action and management videogames”. They will also have exclusive rights to the official FIFA World Cup game.
Executive VP and Head of EA Sports Andrew Wilson said: “EA SPORTS released the first FIFA-branded soccer game in 1993, and 20 years later our partnership with FIFA continues to be very strong. Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name.“
Secretary General Jerome Valcke added: “Our relationship with EA SPORTS is of high importance to FIFA. The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.“
The company announced yesterday that 14.5 million copies of FIFA 13 have been sold so far, a 30% increase over FIFA 12 last year. FIFA 14 will be out later this year.