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G4 Becoming Esquire Channel

December 10, 2012 | Posted by Adam Larck

According to IGN, G4 will be rebranded early next year.

The rebranding will be as the Esquire channel after a deal has been worked out between NBCUniversal, which owns G4, and Hearst Corporation.

The updated channel will reportedly feature some gaming material still, along with fashion, cooking and travel as they market to a “metrosexual” male audience.

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Adam Larck
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