Modern Warfare 3 Reaches $1 Billion Milestone
Activision has announced that Modern Warfare 3 has already reached another milestone.
The game has now sold over $1 billion within 16 days of launch. The press release notes that the film “Avatar” reached the same feat in 17 days.
“Engagement of our Call of Duty audience continues to rise around the world” said Bobby Kotick, CEO of Activision Blizzard. “Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”