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Invicta FC President Shannon Knapp Discusses Moving to iPPV Format

January 4, 2013 | Posted by Larry Csonka

– Invicta FC President Shannon Knapp recently spoke about the company’s move to iPPV. Here are the highlights…

On Moving From Free Shows to iPPV: “I’m not afraid. If I’d listened to all the naysayers, I never would have gotten off my couch. I don’t think it’s going to be as tough as people think, but we don’t have any real expectations. It’s not like I think that because we had a certain number of viewers when it was free, we’re going to get them all now when it’s pay-per-view. That’s not our mindset at all. It’s just a natural progression in the business.”

On The Plan: Going From Free to Pay: “I think after three free broadcasts and over 30 fights, Invicta has proven that they are capable of producing an entertaining and viable product. The second year, we knew we would move into a different phase,” Knapp said. “That’s when we look at our options for monetizing this thing.”

On Why They Made The Change Now: “We’re not in dire straits,” Knapp said. “If we were, I think you’d see a different price point on the pay-per-view. For us, moving to pay-per-view is more about finding another way to acquire data that shows where we’re at. I think that if I was a television executive looking to align myself with a company in the fight business, I’d want some data.”

On Their Divisions: “We have five,” she said. “Would I have an issue with it if our 135-pound division builds contenders [for the UFC]? Not really. I say this all the time, but you want to build a promotion where athletes want to stay with you. It’s their home, their partner. … But if we have athletes that want to go over [to the UFC] and take their shot, as long as they’re treating our athletes well, I have no problem with that.”



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Larry Csonka
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