UFC Announces Partnership With MNC Media in Indonesia
According to mmajunkie.com, the UFC announced plans to break further into the Asian market, this time in Indonesia with a partnership with the Jakarta-based MNC Media. With the new partnership, the UFC also expects eventually to hold events in Indonesia. The first event would likely take place in the capital city of Jakarta, Indonesia, which is home to roughly 238 million people, putting it behind the United States in fourth place on the list of world’s most populous countries, and ahead of new UFC stronghold, Brazil.
UFC Executive Vice President and Managing Director of UFC Asia Mark Fischer made the announcement at the post-event news conference for UFC on FUEL TV 6, and had the following to say about the deal…
“They are Indonesia’s by-far No. 1 media company with a 40 percent share of the Indonesian TV market. They also own a lot of other media, so it’s a great new partnership. It’s going to bring us on terrestrial TV and on their MNC Sports cable stations across the world’s fourth-most populous country. So we’re really excited about that for our future in this great potential market. In addition to the media relationship we’re going to have with our programming, MNC is going to be a strategic partner, as well, in the areas of developing the sport and (Indonesian) fighter development, as well as helping to cooperate on bringing UFC fights in the future to Jakarta and other places in Indonesia. So we’re really excited about that.”