Adele, Mumford & Sons Boost UK Artist Sales on US Charts
Acts like Adele, Mumford & Sons and One Direction drove UK artists to their biggest year in US album sales. According to the British Phonographic Industry, UK artists were responsible for 13.7% of US album sales in 2012, which is up a hefty 2% from 2011. Four of the top five selling albums came from the three acts: Mumford & Sons’ Babel, One Direction’s Take Me Home and Adele’s 19 and 21.
BPI chief exec Geoff Taylor said of the news, “It’s officially a new British Invasion. British labels are discovering unique talent and using social media to help build fanbases right around the world, in particular in the US, where fans have such an affinity for British music. Increasing our share of the US market for three years in a row is an encouraging sign for the future. It’s an exciting time to be part of the British music industry – as a country we can be very proud of our artists and of the British music companies who invest in them.”