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Beyonce Not Getting Paid For Super Bowl Performance

January 29, 2013 | Posted by Joseph Lee

The Daily Mail reports that Beyonce will not get paid for her performance at the Super Bowl on Sunday at the Mercedes-Benz Superdome in New Orleans.

NFL spokesman Greg Aiello said: “We pay the production costs for the halftime show, there is no fee for the artists.

Mark Ganis, president of the consultant group Sportscorp Ltd said the performance would be partly funded by sponsor Pepsi, who Beyonce signed a deal with for $50 million. The deal will see her face on cans of the drink.

Ganis said: “Beyonce will not get paid, but her back up singers, her musicians, all the extras – they will be paid by the NFL production budget. But last year, for Madonna’s show, the budget certainly exceeded the budget the NFL gave her, and that will almost certainly be the same this year. This means the artists have to pay the difference out of their own pocket – it won’t be the act themselves, but their business side. Their record label, or even Pepsi could fund it for Beyonce.

Madonna’s halftime show last year featured Nicki Minaj, M.I.A, Cee Lo Green, LMFAO and Andy Lewis. It was viewed by 48.3% of the available TV audience, bringing in 114 million viewers. She was given a budget of $600,000 by the NFL to pay for the production, but spent over $1 million, which included chariots, cheerleaders and elaborate costumes.

While Madonna used the show to advertise her MDNA tour, Beyonce doesn’t have a new album or tour to promote. Her documentary, Life is But A Dream, will air on February 16.

Ganis added: “A star like Beyonce is constantly producing in the studio, and her albums and hits are in constant rotation. She always needs to stay in the public eye. It will be far greater value to her to sell millions of albums and see her hits go back up the iTunes chart than to spend a few hundreds of thousands of dollars to subsidy this performance. Beyonce, like Madonna, will want to have the performance first class, in the best manner possible. Everyone is a a winner, YouTube replays the videos, iTunes sell the singles, Amazon sells the albums, the viewers get a great show and Pepsi gets a huge star to sell its product.

Ganis also said that even though the NFL selects the talent without looking at sponsors and artists, Beyonce might not have appeared in a show sponsored by Pepsi if she had a deal with Coke.

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Joseph Lee
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