Beyonce’s Super Bowl Performance Boosts Final Album Sales Numbers
Billboard reports that the February 3 performance by Beyonce and Destiny’s Child at the superbowl boosted their album sales overall by 40%.
The week saw an overall combined 40% increase for the album sales of Beyond and the group Destiny’s Child with 28,000 units sold. A week before the Super Bowl, their combined album sales were 7,000. One week later they moved 20,000 copies. Individually, Beyonce’s albums totaled 15,000 by the end of the week, which was a 62% increase of 9,000 copies, and Destiny’s Child’s albums moved 13,000 copies (up 21% from 11,000).
For song download sales, Beyonce and Destiny’s Child sold a combined 280,000 downloads. This was a 68% increase for the two combined.