Festival Attendance Expected To Drop In 2013
NME reports that festival attendance is expected to drop in the summer of 2013. Numbers were down in 2012 according to a report from YouGov SixthSense, and are expected to continue to drop.
Just under a fifth (19%) of those questioned (and those who have attended a festival in the past) plan to go to one in 2013. More than half say they will not go to a festival at all in 2013. Reasons given for why they wouldn’t attending include the lines and over-crowding. 35% say the festivals are too expensive, 18% blame poor weather and muddy fields and almost 25% are planning to take a vacation elsewhere instead.
A separate live music report explored the the habits and preferences of UK festival attendees. Over a half of adults who have been to a live music event say the recession has had no impact over how many they go to. Around 25% say they didn’t go to as many shows because of economic troubles. Around the same number are spending less money on tickets and go to cheaper live events.
YouGov SixthSense Research Director James McCoy said: “Our study suggests there is declining interest in attending music festivals that tend to span more than one day. Part of this is due to people having less money to spend, but many of the festival-goers we surveyed were turned off by poor weather and long queues. In contrast, our research indicates that a majority of those who attend live music concerts are not put off by the recession, and will continue going to gigs in 2013. This could be down to the fact that a single gig is much less of a commitment, both in terms of time and money, than going to a festival.“