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iTunes Sale To Create Big Gains For Mumford & Sons and Phillips Phillips on Billboard 200

January 5, 2013 | Posted by Joseph Lee

Billboard reports that thanks to iTunes having a sale on previously released albums, several 2012 releases could see big gains on the Billboard 200. The biggest would go to Mumford & Sons’ Babel, which is now expected to get #1. Another big winner is Phillip Phillips’ debut album The World From the Side of the Moon.

Babel may sell between 80,000 and 100,000 by the end of the week. Phillips could sell between 55,000 and 75,000. Both were priced at $6.99 at the iTunes store. Babel has since went back to its normal $11.99 while Phillips’ is the same. Babel was also placed as the first tile in the “New Music” window in the main store, even though the album has been out for fourteen weeks.

The only real competition for Babel is the Les Miserables soundtrack, which may sell more than 100,000 this week and get #1. Other albums that may return to the top ten with more than 50,000 include Pink’s The Truth About Love and Alicia Keys’ Girl on Fire.

Here’s the top ten of the Building Chart, with last week’s position in parenthesis.

1. Mumford & Sons – Babel (#8)
2. Les Miserables: Highlights (#2)
3. Phillip Phillips – The World From The Side of the Moon (#11)
4. One Direction – Take Me Home (#3)
5. Taylor Swift – Red (#1)
6. Alicia Keys – Girl On Fire (#18)
7. Bruno Mars – Unorthodox Jukebox (#4)
8. Pitch Perfect soundtrack (#10)
9. Justin Bieber – Believe (#12)
10. The Lumineers – The Lumineers (#9)

It should be noted that the Building Chart reflects the first four days (Monday through Thursday) of SoundScan’s tracking week (which ends Sunday) as reported by six major merchants: iTunes, Trans World Entertainment, Best Buy, Starbucks, Target and Anderson Merchandisers. Billboard estimates that they make up about 85% of all U.S. album sales.

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Joseph Lee
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