Katy Perry Partners With Coty Inc. For Perfume Line
Billboard reports Coty Inc. and Katy Perry have announced plans to produce and distribute a fragrance line which include previous scents Purr and Meow.
Regarding the partnership, Perry stated: “Coty has become my partner. We are working on the next fragrance, which is almost finished. Everything is like a year off. It’s not because we need the year. It just takes that much time.”
Renato Semerari, president of Coty Beauty said in a statement: “We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty. Katy is original and daring-her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.”