music / News

Prince Charging Price to See New Music Video

February 11, 2013 | Posted by Jeremy Thomas

Prince is charging fans to see his latest music video. The video, for his new song “Screwdriver,” popped up today on the pop icon’s website with a cost to download it of $1.77. It makes Prince the first artist to force fans to pay in order to see the video; other musicians charge to download the video via iTunes and other sources but they also typically make the videos available via VEVO and/or YouTube.

Fans of Prince are reacting negatively to the news; most Twitter responses went along the following lines:

So um… Prince updated his website finally and is charging $1.77 to watch his 8 min music video. Uhh, yeah, I’ll pass.

A spokesperson for Prince has yet to respond to requests for comment.

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Jeremy Thomas

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