Streaming Now Officially The Number One Way Americans Listen to Music
According to Neilson (via Pitchfork), streaming became the primary mode of music consumption in the U.S. Ondemand audio streams surpassed 251 billion in 2016. This is a 76 percent increase, which accounts for 38 percent of the entire music consumption market. There were more streams listened to on an average day in 2016 than song downloads for the entire year. (This means an average of 1.2 billion streams per day versus 734 million downloads for all of 2016.) Hip-hop and R&B fans make up 22 percent of all audio consumption, and 28 percent of Ondemand streams. Rock is the most popular genre in overall, with 29 percent of consumption, but accounts for only 20 percent of the streaming market.
Drake placed as Nielsen’s top artist of 2016, earning over 5.4 billion Ondemand audio streams. Adele’s 25had 457 million streams, but outperformed in sales with 1.731 million, including 58,000 on vinyl.