wrestling / News
Stephanie McMahon Discusses Creating Characters Fans Can Become Invested In
October 22, 2016 | Posted by
– WWE Chief Brand Officer Stephanie McMahon spoke at Thursday’s ANA Masters of Marketing conference in Orlando (via AdWeek), here are some highlights…
On Becoming Invested in WWE Characters: “You want content that’s relatable, genuine, authentic and resonates with your consumer. They have to have a reason to care. If we’re doing our jobs right, you become invested in our characters’ tragedy and triumph. I wear many hats,” she laughed. “I play a villain, so when I hear people booing me on TV, it’s good. I love it.”
On WWE Giving Back: “It’s important for us to give back to the community and put smiles on our fans’ faces, and create memories for them.”
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