WWE Expanding Relationships With Film Studios

The Wrestling Observer Newsletter reports that NBC/Universal and WWE are working on more ways to expand their cross-marketing plans. As previously reported, the companies announced the “For the Hero in All of Us” campaign, which will allow NBC/U to promote WWE’s talent as legitimate superstars in mainstream broadcasts via the charity.

The two companies will be working together in several ways, such as the previously-reported plans of promoting Terminator: Genisys via Triple H’s entrance at WrestleMania 31. WWE is also looking to expand their relationships with other studios, such as Disney and Paramount whom both Triple H and Stephanie McMahon visited with this past week.