Mr. T Set To Star In Super Bowl Commercial For Skechers

Mr. T is returning to TV (for a minute or so), starring in an ad at this year’s Super Bowl. Skechers announced that the A-Team star and WWE Hall of Famer will appear in their Super Bowl spot, a follow up to last year’s Skechers commercial. You can see the full announcement below:

Mr. T Goes Hands-Free in Skechers Super Bowl Commercial
Big Game Viewers to Also See That There’s Only One ‘T’ in Skechers
A spelling lesson may be unexpected during the Big Game, yet Skechers is returning for the 11th time with a commercial that does exactly that. This year, the Company is reminding the event’s massive television audience that while the brand has never had a ‘t’ in its name, there is one very memorable ‘t’ in Skechers…Mr. T.

In a follow up to his first Skechers commercial that premiered in 2023, the A-Team icon is back—this time in Skechers Hands Free Slip-ins® to illustrate how the convenient signature Skechers innovation makes it easier than ever to put the ‘t’ in pairs across the Company’s diverse product offering. A surprise cameo serves as the voice of reason to challenge the misperception on how the brand spells its name. The spot will air nationally during the third quarter.

“With this Hands Free Slip-ins technology, they make it so easy to put the ‘t’ in Skechers!” said Mr. T. “Just slip in and now ‘t’ is in the Big Game with Skechers too! I pity the fool who’s bending down and dealing with laces nonsense!”

“Skechers has been around for more than thirty years and while there’s never been a ‘t’ in our name, some people keep making the same mistake,” added Michael Greenberg, president of Skechers. “While we’re not going to change the spelling of our name, there is something that we can do for fans of the brand just in time for the Big Game: we’re not putting any old ‘t’ in Skechers…we’re putting THE ‘T’…Mr. T! And with the convenience and comfort of Skechers Hands Free Slip-ins, we’re able to effortlessly put the ‘t’ in pairs for every need or activity.”

This year’s spot marks the 11th time Skechers has advertised during the Big Game. The brand’s first appearance starred Joe Montana in 2010, and last year Skechers introduced Snoop Dogg as the brand’s latest ambassador and collaborator in a spot that also featured Martha Stewart, Howie Long and Tony Romo. Other notable past Skechers Big Game commercials include Mark Cuban with a French bulldog named Mr. Quiggly, as well as Willie Nelson singing “On the Road Again.”