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Overwatch League Secures TV Deal For Germany, Austria & Switzerland

January 30, 2019 | Posted by Jeremy Thomas
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The Overwatch League will be available via traditional television in a growing number of countries for its second season. Blizzard Entertainment and German TV broadcaster Sport1 have announced a multi-year partnership that will bring Blizzard’s Esports content to the network in Germany, Austria and Switzerland. That includes live coverage of Overwatch League games.

“Germany has always been a top market for Blizzard games, and as such, it is very exciting to work with Sport1,” said Activision Blizzard VP of Business Development Jamie Pollack. “Being a part of the new channel perfectly aligns with our goal to increase reach and make the Overwatch League and Hearthstone esports more accessible to German fans.”

The deal is the latest by Blizzard to secure television distribution for the OWL. The League’s primary distribution channel was Twitch for much of its inaugural season thanks to a two-year, $90 million deal. Since then, Overwatch League has expanded. The OWL Playoffs aired on Disney XD and ESPN’s channels in July to impressive ratings, and a selection of season two games will be broadcast on the ESPN/Disney XD/ABC family of networks.

Daniel von Busse, Chief Operating Officer at Sport1, said of the partnership, “with its strong global positioning as one of the most prestigious developers and marketers of entertainment software, Blizzard Entertainment is an optimal partner for our new channel ESports1. With the Overwatch League and Hearthstone esports, as well as highlights from last year’s thrilling Overwatch World Cup, we are offering three premium esports tournament series on ESports1 that will excite and delight many fans.”

Overwatch League’s second season kicks off on February 14th with a trio of games, starting off with a Grand Finals rematch between the inaugural champion London Spitfire and the Philadelphia Fusion. The full schedule is here.

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Overwatch League, Jeremy Thomas