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PUBG Esports Announces Profit-Sharing Initiative, Event Sponsorship

January 24, 2019 | Posted by Jeremy Thomas
PlayerUnknown's Battlegrounds PUBG eSports

PlayerUnknown’s Battlegrounds is looking to up its game in the eSports world with a series of financial initiatives to support teams. eSports Insider reports that PUBG Corp. is launching new initiatives that will include profit-sharing on team and league-branded in-game items, directly supporting operating costs for teams and event sponsorship.

PUBG Corp. will help with the costs of the teams operating in National PUBG League (NPL) in North America and PUBG Europe League (PEL). This will include travel and housing expenses. In addition, in-game iterms for the leagues will be added during the season’s Phase 2 in April, with 25% of the sales going to the teams.

Also included will be sponsored competitions hosted by PUBG partners that will include teams from all six regional leagues, with their own in-game items that again will give 25% of sales to participating squads. PUBG Corp. will also match partner prize pools, effectively doubling the amount of win money.

The move comes as an attempt to bolster PUBG’s eSports scene, which has flagged in recent months. Several prominent organizations have left, and PUBG issued multiple-year bans to over a dozen players that qualified for NPL and PEL.

Richard Kwon, CMO of PUBG Corp. said in a statement, “We are nothing without our teams and players, so it’s critical that we develop these programs to support our competitive scene and help teams build their brands. In addition to building a popular esport that caters to our PUBG fanbase for years to come, we want to create a financially viable environment for players to sustain themselves and profit from their hard work.”

The NPL is set to kick off its first season on February 1st.