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WWE 2K Developer Yuke’s Creating New Wrestling Game IP As In-House Competition

May 13, 2019 | Posted by Joseph Lee
AJ Styles WWE 2k19 2K

In an interview with Video Games Chronicle, YUKE’s Senior Vice President and producer Hiromi Furuta said that the company, which is the developer of the WWE 2K games, is planning to create a new wrestling game IP as in-house competition for its WWE projects in order to drive staff to produce better content. Here are highlights:

On developing competition: “I think having no competitor isn’t healthy at all. When we had competitors in the wrestling space, we were determined not to lose and that was a great motivator for creating something great. But right now, looking at the market demands, players are expecting something new every time we release a game and we feel like we haven’t achieved what we’ve really wanted to do. For example, in many cases we’re still using old assets and we’re not able to do some things in the way that we want to.”

On launching a new IP: “We are trying to launch a new wrestling game. Of course, we will retain the WWE team, but we are also aware that our creators are beginning to lose sight of their passion and confidence and becoming focused only on completing assigned tasks. That’s not the direction Yuke’s wants to go in. So, in order to compensate, we’re going to start a new wrestling project.”

On the direction of the new game: “We’re not chasing money or trends. We’ll go in whatever direction we feel is most interesting, combined with the passion of whoever leads the project. As long as whoever leads the project has enough passion, then I’m sure we will achieve our goals. In terms of our new wrestling project, there are many experienced creators here in this field so I’m confident it’s going to be an awesome game.”

On how this will effect their relationship with WWE: “It is a project dear to our hearts and has even become a part of some of the veteran creators’ lives. We have a huge history making these games and still have a good relationship with 2K. Anyhow, WWE would never allow us to stop making these games! However, the new project we have in mind will be the internal competition for WWE.”

article topics :

WWE 2k, Joseph Lee