Dana White Says UFC Is Worth $7 Billion Following ESPN Deal

Dana White says that with their new ESPN deal, the UFC is now valued at $7 billion. White spoke with Tony Robbins for a new interview per MMAjunkie and said that 2017 was the most financially successful year in company history.

“When you think about it we haven’t even scratched the surface yet of how big this thing can be,” White said. “We just did a TV deal with ESPN for $1.5 billion for five years. Now the company is worth $7 billion.”

The UFC announced the new multi-year TV rights deal in May. The deal kicks in on January 1st.

“Obviously this ESPN deal is going to be massive for us, expose us to millions of people just here in the U.S. that haven’t been exposed to the UFC,” White said. “We’re going to continue to go into markets we haven’t been, we’re going to continue to find the best talent in the world. I love to find up-and-coming talent. I love to find the next guy or girl. Continue to build the sport. That’s it. That’s my focus. It’s not rocket science, it’s nothing crazy. Just continue to do what we do and get bigger and bigger.”