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Halloween Now Tracking For $65 Million-Plus Weekend

October 17, 2018 | Posted by Jeremy Thomas
Halloween Michael Myers

It’s going to be a big weekend at the box office for Michael Myers, as Halloween is looking to dominate the weekend. Current tracking has the film looking at a likely $65 million to $70 million weekend, per according to Variety. While Universal is projecting closer to $50 million, it’s common for a film’s studios to project a lower amount than traditional tracking so as not to raise expectations to an unmanageable level.

Even at $50 million, the film will be well on its way to being a big hit for the studio. The David Gordon Green-directed sequel, which ignores all but the first film in continuity, cost only $10 million to make. And the film will shatter the opening weekend record for the franchise, previously set by Rob Zombie’s 2007 reboot at $26.4 million. Positive buzz (the film has an 83% RT rating) and high fan expectations thanks to smart marketing have been the reasons for the film’s tracking to rise from $45 million at the end of September.

The film opens on Friday.

article topics :

Halloween, Jeremy Thomas

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