Movies & TV / Columns

Is The Walking Dead Still Viable For AMC?

March 2, 2020 | Posted by Steve Gustafson
The Walking Dead - 'What It Always Is'

It’s that time of year again. It has become common to see headlines declaring the zombie show all but dead. Yes, the ratings have shrunk but, as more and more are pointing out, so has audiences across the board.

While lower ratings make for good headlines, The Walking Dead is stumbling along just fine. For the most part. 

But the show is trending down with little signs of rebounding to its glory days.

AMC and its affiliate networks took a hit in 2019’s fourth quarter, with part of the loss contributed to the declining ratings of The Walking Dead.

CEO Josh Sapan posted a $9 million loss, pointing to declining ratings and increased programming costs for US shows, and higher streaming expenses across their four streaming services — Acorn TV, Shudder, Sundance Now and UMC (Urban Movie Channel). 

The Season 10 premiere of The Walking Dead produced disappointing ratings, reaching only 4 million viewers. This was a 34% drop from the previous season.With a 1.2 rating among adults 18-49 and 3.5 million viewers, the beginning of the second part of TWD’s 10th season is actually the lowest midseason return the series has seen. 

So where does the show go from here? It’s no secret that AMC is fully invested in the series, as they’ve repeatedly pointed to plans to produce the series for a number of more years, along with continuing spin-offs and a series of movies. The timing of the latest spin-off seems questionable as the zombie market has cooled off from it’s peak years. The market doesn’t seem favorable for another series that looks to continue what we’ve already seen, with little effort to break new ground.

Does the series have enough fans to keep it afloat while it experiences a dip in interest? Time will tell but a progressively dwindling audience will continue taking its toll on the bottom line. Another season or so might be enough to strain the coffers and have them reevaluate the future of the franchise.

What do you think about the latest season and its future?

article topics :

AMC, The Walking Dead, Steve Gustafson