Movies & TV / News

Kevin Feige Loved The Reaction To The Ending Of Avengers: Infinity War

January 7, 2019 | Posted by Joseph Lee
Avengers: Infinity War

In an interview with MTV (via, Marvel Studios President Kevin Feige spoke about the reaction to the ending of Avengers: Infinity War, which he said he loved. If you’ve been living under a rock, the film featured the heroes of the MCU finally losing against Thanos, with many of them (including Black Panther and Spider-Man) dying. Here are highlights:

On the title of Avengers: Endgame: [Endgame] was in place before we started developing the movie. Or just as we were developing it. So Doctor Strange says that line because we knew it was the title.”

On the marketing of the film: “As was the case with a lot of our films, this one in particular, being able to generate a lot of excitement without giving away one of the many, many, many secrets. I think the Disney marketing team is the best in the world and we’ll be able to pull it off.”

On the reaction to Infinity War: “That ending, which we had been working on for many years, and I do remember people, on all of the movies we’ve made and I’m sure on many of the movies we’ll make in the future, whenever the good guy wins, which is often — good guy, good woman, good hero wins — they go, ‘Eh, it’s kind of predictable. Good guy wins.’ Well, sometimes that’s fun. But for years I remember thinking, ‘I wonder what they’re going to do when they don’t?’ Because we knew that was coming. And it couldn’t have been better. The reaction was the best. The reaction. Was. The. Best.”