Margot Robbie’s Barbie Film Moving Forward at Warner Bros.

Mattel and Warner Bros. issued an announcement today on the planned film based on Mattel’s Barbie doll toys. According to the report, the project is moving forward with Margot Robbie attached to star in the film.

Mattel and Warner Bros. are partnering for the project. Toby Emmerich, chairman of Warner Bros. Pictures, stated, “This project is a great start to our partnership with Ynon and Mattel Films. And Margot is the ideal producer and actress to bring Barbie to life on screen in a fresh and relevant way for today’s audiences.”

Robbie is co-producing the film for her LuckyChap Entertainment banner along with Tom Ackerley and Josey McNamara from LuckyChap Entertainment. She stated on the announcement:

“Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery. Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president. I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide. I can’t imagine better partners than Warner Bros and Mattel to bring this film to the big screen.”

This will mark the first deal to come out of Mattel’s newly-established Mattel Films banner. The effort is being led by producer Robbie Brenner. This is also the first collaboration between Mattel Films and Warner Bros. Pictures.

Mattel CEO and Chairman Ynon Kreiz added: “Barbie is one of the most iconic franchises in the world and we are excited to partner with Warner Bros. Pictures and Margot Robbie to bring her to life on the big screen. We look forward to building on this collaboration with Warner Bros. Pictures as we tell the stories of our beloved brands. Mattel Films is on a path to demonstrate the enormous potential of our brand portfolio, as we continue to execute on our strategy of transforming Mattel into an IP-driven, high performing toy company.”