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Kanye West’s The Life of Pablo Becomes The First Streaming-Only Platinum LP

April 4, 2017 | Posted by Jeremy Thomas

Kanye West’s most recent album has become the first album to acheive a platinum certification strictly from streaming. The RIAA has certified The Life of Pablo, which released in February of last year, as platinum from streaming numbers alone. While the album was available in downloads off West’s website, those only contributed to 0.7% of the first-week sales and the album met the certification without those sales added in.

Platinum certification in the US requires at least 1 million purchases. The Life of Pablo has been streamed 1.5 billion times in the US, which put it at the platinum mark, and 3 billion streams worldwide. It was also the first album to hit #1 on the Billboard 200 chart with over 50% of its numbers from streaming.

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Kanye West, Jeremy Thomas