music / News

Kendrick Lamar’s Label CEO Sends 1,000 Watts-Area Kids to See Black Panther

February 15, 2018 | Posted by Jeremy Thomas

The CEO of Kendrick Lamar’s record label is sending 1,000 kids from Watts-area housing projects to see Black Panther for free this weekend. TMZ reports that Anthony Tiffith, the CEO of Top Dawg Entertainment, has teamed up with Interscope Records to buy out five shows in three theaters in order to let kids from Nickerson Gardens, Jordan Downs, and Imperial Courts Projects see the film for free.

Top Dawg is the home of Lamar, ScHoolboy Q, SZA, Jay Rock, and Isaiah Rashad. Lamar curated the soundtrack to the film, which opens on Friday.