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Rihanna’s Fenty University Brand Sent Cease-and-Desist

April 26, 2018 | Posted by Joseph Lee

TMZ reports that Rihanna’s “Fenty University” brand has been sent a cease-and-desist letter for ripping off a popular set of initials used on Freedom United’s merchandise. Fenty, which is managed by Puma, was sent the letter back in January. Freedom United claims that it used the initials FU on its items first, which have been worn by celebrities like Demi Lovato. They claim Rihanna knew this for a couple of years but still used “F.U.” on her own products. They demanded that Puma stop making Fenty products with the initials and reveal how much Rihanna made from the products.

Puma sent its own letter in MArch, claiming there was no infringement because Fenty used a different font. They also said that “FU” isn’t a trademark, as it’s just initials. Finally, they said the products have already stopped production as the line has “ran its course.” Freedom, however, is planning to file a lawsuit.

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Rihanna, Joseph Lee