NJPW Reported 116,000 NJPW World Subscribers In January, Notes On Company’s Income

A new report has details on how NJPW has been fairing from a business perspective, including NJPW World subscribers and more. Brandon Thurston of Wrestlenomics put together a report with help from the moderator of the NJPW subreddit EvanDeadlySinsW looking back at how the company has fared during the pandemic.

According to the report, NJPW had a net income of about $60,000 from August of 2020 until June of 2021. That compares to $1.85 million in the same one-year period from August 2019 to June of 2020. As noted by Thurston, that is essentially “a break even business.”

While revenue numbers are less clear due to the fact that NJPW stopped publishing official revenue numbers in 2019, it is noted that Bushiroad reported in June that its sports division (NJPW and Stardom) generated about $40 million (4.5 billion yen).

New Japan reported 116,000 subscribers for NJPW World as of January of this year, with STARDOM World being noted by Bushiroad President Takaai Kidani in September as having almost 10,000 subscribers.

You can see the full set of charts below as compiled by Thurston:

Some notes on New Japan Pro-Wrestling business. Thanks to @EvanDeadlySinsW for help with this info.

From Aug 2020 to June 2021, New Japan didn't lose money but was basically a break even business, reporting the equivalent of about $60,000 USD in net income. pic.twitter.com/PoK4f65unB

— Brandon Thurston (@BrandonThurston) October 25, 2021

One reason why revenue might be holding up, a Bushiroad investors presentation slide disclosed NJPWWorld reach 116,000 paid subscribers in Jan 2021, the service's highest ever. That's slightly lower than my past estimates of sub counts. pic.twitter.com/NTsk7yvdfT

— Brandon Thurston (@BrandonThurston) October 25, 2021

New Japan and Stardom makeup about 14% of Bushiroad's overall business. pic.twitter.com/9HBuU4ZdZX

— Brandon Thurston (@BrandonThurston) October 25, 2021