More On WWE’s Decision To Use Riskier Sexual Content on RAW and Smackdown

We previously reported that the segment featuring Alexa Bliss changing on RAW got big Youtube numbers, as did a segment with Mandy Rose in lingerie. It was said that this was done in order to “re-insert sexuality into their shows, similar to how they’d push the envelope in the Attitude Era.”

In the latest edition of Wrestling Observer Radio (via Ringside News), Dave Meltzer elaborated that WWE is attempting to win back a teenage audience.

He said: “That’s the direction they want to go. Look, it’s the direction that will help ratings, yeah it will. That kind of stuff always works like in the long run, not the short run. Like it won’t help at week one, but that direction will help. It will draw more teenage boys and stuff.“