wrestling / News
Ratings Breakdown For This Week’s AEW Dynamite and NXT
As we reported yesterday, AEW Dynamite defeated NXT again, although both shows suffered viewership drops. Dynamite had 753,000 viewers and a 0.30 rating in the key 18-49 demographic (389,000 viewers) compared to NXT’s 644,000 viewers and 0.16 rating (205,000 viewers). Just like the last two weeks, NXT didn’t make the top 50 (landing at #56, #19 among non-news shows), so not all of the usual data will be available. The Wrestling Observer Newsletter has a breakdown of the numbers, including quarter-by-quarter.
Dynamite was down 8.8% overall but up 1.6% in 18-49. They mostly dropped in 50+. There was enough of a gain in women 18-49 that it offset the drop in 18-34. AEW had a 0.11 in males 12-34 (down 38.9%), while women 12-34 was up 40%. NXT was down 1.1% in viewers and 8.9% in 18-49.
Both shows had to compete with news and the World Series. As a comparison, Game two of the World Series had a 66% male audience in 18-49, with a 2.3 rating in 18-49 and 1.7 in 18-34. The only non-news show that beat AEW was Real Housewives of Orange County (0.36, 1,108,000 viewers). AEW was #4 in males 18-49, behind three FOX News shows, #2 behind Tucker Carlson in the first hour and fourth behind Real Housewives, FOX, CNN and MSNBC in the second hour. AEW was #7 in 18-34 and #3 among non-news shows. It was #16 in males 12-34, much less than usual, but both NXT and Dynamite had drop there. Dynamite was #12 in women 12-34 and third among non-news shows in that demo.
Dynamite doubled NXT in men 18-34, almost doubled in women 18-34, more than doubled men 35-49 and almost doubled women 35-49. Dynamite had 38,000 in men 18-34 (down 40%), 57,000 in women 18-34 (up 23.9%), 203,000 in males 35-49 (up 10.9%) and 81,000 in women 35-49 (up 9.5). NXT had 24,000 in males 18-34 (down 25%), 30,000 in women 18-34 (down 14.3%), 98,000 in men 35-49 (up 4.3%) and 43,000 in women 35-49 (down 32.8%).
Here’s the quarter-by-quarter numbers:
Q1: Wardlow vs. Jungle Boy – 737,000 viewers, 346,000 in 18-49
Q2: Jon Moxley promo/Kenny Omega vs. Sonny Kiss/Orange Cassidy & Cody interviews – 761,000 viewers (up 24,000), 391,000 in 18-49 (up 45,000)
Q3: Eddie Kingston interview/Penta El Zero M vs. Rey Fenix – 832,000 viewers (up 71,000), 448,000 in 18-49 (up 57,000)
Q4: End of Penta vs. Fenix/Miro & Kip Sabian promo/Dark Order interview – 822,000 viewers (down 10,000), 426,000 in 18-49 (down 22,000)
Q5: Hangman Page vs. Colt Cabana – 749,000 viewers (down 73,000), 391,000 in 18-49 (down 35,000)
Q6: Taz interview/Le Dinner Debonair with Chris Jericho & MJF – 676,000 viewers (down 73,000), 352,000 in 18-49 (down 39,000)
Q7: Britt Baker vs. KiLynn King – 686,000 viewers (up 10,000), 341,000 in 18-49 (down 11,000)
Q8: The Young Bucks vs. Private Party vs. The Dark Order vs. The Butcher & The Blade – 762,000 viewers (up 76,000), 417,000 in 18-49 (up 76,000)
And here’s the breakdown of NXT by quarters:
Q1: KUSHIDA vs. Tommaso Ciampa vs. The Velveteen Dream – 765,000 viewers, 238,000 in 18-49
Q2: End of Triple Threat/Undisputed era promo/Rhea Ripley video/Ember Moon vs. Jessi Kamea – 739,000 viewers (down 26,000), 254,000 in 18-49 (up 16,000)
Q3: Bronson Reed vs Austin Theory – 714,000 viewers (down 25,000), 236,000 in 18-49 (down 18,000)
Q4: El Legado del Fantasma vs. Isaiah Scott, Jake Atlas & Ashante Adonis – 617,000 viewers (down 97,000), 186,000 in 18-49 (down 50,000)
Q5: End of six-man tag/Johnny Gargano & Candice LeRae segment/Drake Maverick & Killian Dain vs. Ever-Rise – 619,000 viewers (up 2,000), 203,000 in 18-49 (up 17,000)
Q6: William Regal announcement/Xia Li vs. Kacy Catanzaro/Cameron Grimes promo – 607,000 viewers (down 22,000), 216,000 in 18-49 (down 2,000)
Q7: Timothy Thatcher segment/Damian Priest interview – 538,000 viewers (down 69,000), 165,000 in 18-49 (down 51,000)
Q8: Breezango vs. Oney Lorcan & Danny Burch – 555,000 viewers (up 17,000), 176,000 in 18-49 (up 11,000)
AEW had a 0.10 in 12-17 (same as last week), 0.15 in 18-34 (down 16.7%), 0.45 in 35-49 (up 10.5%) and 0.28 in 50+ (down 20%). The audience 64.5% male in 18-49 and 41.3% male in 12-17. NXT is down 19.4% in 18-34 and down 10.8% in 35-49. In 18-49, the audience was 59.5% male.
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