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Ratings Breakdown For This Week’s AEW Dynamite and NXT

October 23, 2020 | Posted by Joseph Lee
NXT AEW Dynamite, Eric Bischoff, NXT Great American Bash, AEW Fight for the Fallen, Ratings, NXT Halloween Havoc

As we reported yesterday, AEW Dynamite defeated NXT again, although both shows suffered viewership drops. Dynamite had 753,000 viewers and a 0.30 rating in the key 18-49 demographic (389,000 viewers) compared to NXT’s 644,000 viewers and 0.16 rating (205,000 viewers). Just like the last two weeks, NXT didn’t make the top 50 (landing at #56, #19 among non-news shows), so not all of the usual data will be available. The Wrestling Observer Newsletter has a breakdown of the numbers, including quarter-by-quarter.

Dynamite was down 8.8% overall but up 1.6% in 18-49. They mostly dropped in 50+. There was enough of a gain in women 18-49 that it offset the drop in 18-34. AEW had a 0.11 in males 12-34 (down 38.9%), while women 12-34 was up 40%. NXT was down 1.1% in viewers and 8.9% in 18-49.

Both shows had to compete with news and the World Series. As a comparison, Game two of the World Series had a 66% male audience in 18-49, with a 2.3 rating in 18-49 and 1.7 in 18-34. The only non-news show that beat AEW was Real Housewives of Orange County (0.36, 1,108,000 viewers). AEW was #4 in males 18-49, behind three FOX News shows, #2 behind Tucker Carlson in the first hour and fourth behind Real Housewives, FOX, CNN and MSNBC in the second hour. AEW was #7 in 18-34 and #3 among non-news shows. It was #16 in males 12-34, much less than usual, but both NXT and Dynamite had drop there. Dynamite was #12 in women 12-34 and third among non-news shows in that demo.

Dynamite doubled NXT in men 18-34, almost doubled in women 18-34, more than doubled men 35-49 and almost doubled women 35-49. Dynamite had 38,000 in men 18-34 (down 40%), 57,000 in women 18-34 (up 23.9%), 203,000 in males 35-49 (up 10.9%) and 81,000 in women 35-49 (up 9.5). NXT had 24,000 in males 18-34 (down 25%), 30,000 in women 18-34 (down 14.3%), 98,000 in men 35-49 (up 4.3%) and 43,000 in women 35-49 (down 32.8%).

Here’s the quarter-by-quarter numbers:

Q1: Wardlow vs. Jungle Boy – 737,000 viewers, 346,000 in 18-49
Q2: Jon Moxley promo/Kenny Omega vs. Sonny Kiss/Orange Cassidy & Cody interviews – 761,000 viewers (up 24,000), 391,000 in 18-49 (up 45,000)
Q3: Eddie Kingston interview/Penta El Zero M vs. Rey Fenix – 832,000 viewers (up 71,000), 448,000 in 18-49 (up 57,000)
Q4: End of Penta vs. Fenix/Miro & Kip Sabian promo/Dark Order interview – 822,000 viewers (down 10,000), 426,000 in 18-49 (down 22,000)
Q5: Hangman Page vs. Colt Cabana – 749,000 viewers (down 73,000), 391,000 in 18-49 (down 35,000)
Q6: Taz interview/Le Dinner Debonair with Chris Jericho & MJF – 676,000 viewers (down 73,000), 352,000 in 18-49 (down 39,000)
Q7: Britt Baker vs. KiLynn King – 686,000 viewers (up 10,000), 341,000 in 18-49 (down 11,000)
Q8: The Young Bucks vs. Private Party vs. The Dark Order vs. The Butcher & The Blade – 762,000 viewers (up 76,000), 417,000 in 18-49 (up 76,000)

And here’s the breakdown of NXT by quarters:

Q1: KUSHIDA vs. Tommaso Ciampa vs. The Velveteen Dream – 765,000 viewers, 238,000 in 18-49
Q2: End of Triple Threat/Undisputed era promo/Rhea Ripley video/Ember Moon vs. Jessi Kamea – 739,000 viewers (down 26,000), 254,000 in 18-49 (up 16,000)
Q3: Bronson Reed vs Austin Theory – 714,000 viewers (down 25,000), 236,000 in 18-49 (down 18,000)
Q4: El Legado del Fantasma vs. Isaiah Scott, Jake Atlas & Ashante Adonis – 617,000 viewers (down 97,000), 186,000 in 18-49 (down 50,000)
Q5: End of six-man tag/Johnny Gargano & Candice LeRae segment/Drake Maverick & Killian Dain vs. Ever-Rise – 619,000 viewers (up 2,000), 203,000 in 18-49 (up 17,000)
Q6: William Regal announcement/Xia Li vs. Kacy Catanzaro/Cameron Grimes promo – 607,000 viewers (down 22,000), 216,000 in 18-49 (down 2,000)
Q7: Timothy Thatcher segment/Damian Priest interview – 538,000 viewers (down 69,000), 165,000 in 18-49 (down 51,000)
Q8: Breezango vs. Oney Lorcan & Danny Burch – 555,000 viewers (up 17,000), 176,000 in 18-49 (up 11,000)

AEW had a 0.10 in 12-17 (same as last week), 0.15 in 18-34 (down 16.7%), 0.45 in 35-49 (up 10.5%) and 0.28 in 50+ (down 20%). The audience 64.5% male in 18-49 and 41.3% male in 12-17. NXT is down 19.4% in 18-34 and down 10.8% in 35-49. In 18-49, the audience was 59.5% male.

article topics :

AEW Dynamite, NXT, Joseph Lee