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Ratings Breakdown For This Week’s AEW Dynamite and NXT

January 15, 2021 | Posted by Joseph Lee
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As we reported yesterday, AEW Dynamite defeated NXT once again, getting an increase of viewers from the week before while NXT dropped. Dynamite had 762,000 viewers and a 0.30 in the key 18-49 demographic (338,000 viewers) compared to NXT’s 551,000 viewers (its lowest viewership ever) and 0.14 rating in 18-49 (182,000 viewers). Against the news, AEW was also down considerably among female viewers. Dynamite was up overall 15.1% in viewers, 17.9% in 18-49 and 43.2% in 18-34. NXT was down 14% in viewers and 10.8% in 18-49, but up 36.1% in 18-34. So both shows had a younger audience than last week.

Overall, Dynamite ranked #31 against a night that included CNN dominating the top 12 spots. It was #7 in non-news, behind two NBA games, two NHL games, Bravo’s Real Housewives of Orange County and MTV’s The Challenge: Double Agent. NXT was down to #70 and #25 among non-news shows.

Head-to-head, AEW won every demo and doubled NXT’s numbers in all demos except women 35-49. If you subtract the overrun, NXT averaged 547,000 viewers overall and 183,000 in 18-49. But the overrun still counts toward the overall numbers. Dynamite doubled NXT in six of its eight quarters in 18-49 and won four quarters in overall viewers by over 200,000.

Dynamite had 74,000 viewers in men 18-34 (up 45.1%), 32,000 in women 18-34 (up 39.1%), 189,000 in men 35-49 (up 13.9%) and 93,000 in women 35-49 (up 17.7%). NXt had 34,000 in men 18-34 (up 21.4%), 15,000 in women 18-34 (up 87.5%), 80,000 in men 35-49 (down 36%) and 53,000 in women 35-49 (up 23.3%).

Here’s a breakdown of the quarters for Dynamite:

Q1: Eddie Kingston vs. PAC – 733,000 viewers, 375,000 in 18-49
Q2: Miro vs. Chuck Taylor/Matt Hardy & Private Party interview – 717,000 viewers (down 16,000), 363,000 in 18-49 (down 12,000)
Q3: Inner Circle segment/Dark Order interview/Allin vs. Cage hype – 725,000 viewers (up 8,000), 353,000 in 18-49 (down 10,000)
Q4: Kenny Omega & The Good Brothers vs. Danny Limelight & The Varisty Blondes – 824,000 viewers (up 99,000), 417,000 in 18-49 (up 64,000)
Q5: The Waiting Room segment & brawl ft. Cody, Jade Cargill & Red Velvet/Thunder Rosa promo – 756,000 viewers (down 68,000), 383,000 in 18-49 (down 34,000)
Q6: FTR vs. Jurassic Express – 773,000 viewers (up 17,000), 398,000 in 18-49 (up 15,000)
Q7: Serena Deeb vs. Tay Conti – 752,000 viewers (down 21,000), 385,000 in 18-49 (down 13,000)
Q8: Darby Allin vs. Brian Cage – 811,000 viewers (up 59,000), 425,000 in 18-49 (up 40,000)

And here’s the breakdown of NXT by quarters:

Q1: Shotzi Blackheart vs. Candice LeRae – 589,000 viewers, 186,000 in 18-49
Q2: Finn Balor & The Brand segment/Johnny Gargano & Austin Theory interview – 523,000 viewers (down 66,000), 172,000 in 18-49 (down 14,000)
Q3: Grizzled Young Veterans vs. Ever-Rise – 535,000 viewers (up 12,000), 198,000 in 18-49 (up 26,000)
Q4: Shotzi Blackheart interview/Johnny Gargano vs. Dexter Lumis – 542,000 viewers (up 7,000), 185,000 in 18-49 (down 13,000)
Q5: End of Gargano vs. Lumis/Tommaso Ciampa & Timothy Thatcher promo/Undisputed Era interview – 639,000 viewers (up 97,000), 230,000 in 18-49 (up 45,000)
Q6: MSK vs. Isaiah Scott & Jake Atlas – 545,000 viewers (down 94,000), 185,000 in 18-49 (down 45,000)
Q7: Karrion Kross interview/Xia Li squash match/Kacy Catanzaro & Kayden Carter interview – 505,000 viewers (down 40,000), 153,000 in 18-49 (down 22,000)
Q8: The Undisputed Era vs. Breezango – 496,000 viewers (down 9,000), 152,000 in 18-49 (down 1,000)
Overrun: End of Undisputed Era vs. Breezango – 532,000 viewers (up 36,000), 157,000 in 18-49 (up 5,000)

AEW had a 0.11 in 12-17 (up 83.3%), 0.15 in 18-34 (up 43.2%), 0.45 in 35-49 (up 15.1%) and 0.26 in 50+ (down 3.7%). The audience was 67.8% male in 18-49 and 69.4% male in 12-17. NXT’s numbers are mostly not available to due placing outside the top fifty, but 18-34 was up 33.3% and 35-49 was down 20.8%. The audience in 18-49 was 62.6% male.

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AEW Dynamite, NXT, Joseph Lee