Update on PPV Buys For AEW All In, Early Estimate For All Out

The Wrestling Observer Newsletter has rough estimates for the PPV buys for both AEW All In on August 27 and All Out last Sunday.

At this point, All In is up 37.5% from Forbidden Door earlier this year. If that holds, the number will likely be around 192,000. While streaming numbers were not up that high, late buys are ahead of the pace of most shows. Even if it ends up at 180,000, it will still be the second-most purchased PPV in AEW history, behind All Out 2021. If it hits 180,000, that would be a gross of $7 million from US and Canada (an estimated 78% of the total buys) and $440,000 outside the US. That would be a total of $19 million including ticket sales and merchandise, with AEW getting $15.3 million of that. If it’s 192,000, those numbers would be $19.9 million and $15.8 million, respectively.

Meanwhile, TV buys for All Out may not have been as high as Tony Khan suggested. Khan said that it would end up doing over 100,000. The WON notes that the TV PPV buys were only 38% of what All In had. That would translate to around 73,000 PPV buys. Streaming numbers, however, were said to be a higher percentage. So the number could end up being as high as 96,000. The expectation was that All Out would get half of what All In did.

Of those who bought WWE Payback, only 5.8% bought All Out, while 8.6% bought All In. Of those who bought All Out, 77.8% bought All In. Of those who bought All In, only 25.8% also bought All Out.