wrestling / News

WWE CFO George Barrios Discusses The Future of TOUT on WWE TV

December 6, 2012 | Posted by Larry Csonka

– WWE CFO George Barrios took part in a presentation at the 40th Annual UBS Global Media conference in New York this week, and discussed the WWE’s use of TOUT. Here is what he had to say…

“I think you will continue to see it in more and more shows and we’re going to continue to be creative in how we use it. I think you are also seeing the production values as our talent and our fans get more accustomed to using it. The quality of the 15 seconds improves. So I think you are going to see that as well. But, we like the platform a ton. We love our engagement. It gets back to the whole social media element of it.”

Barrios also noted that WWE became interested in working with Tout after they “became fascinated by the technology.” He added, “We really thought, ‘Boy, we are going to really drive the value of this company by integrating it,’ and we have.”

Credit: pwtorch.com

Must-read news from around the site:
* Karissa Shannon shows off her big booty in Christmas thong
* Kim Kardashian shows off some impressive cleavage in her workout clothes
* Olly Moss teases Thor: The Dark World poster
* Grammy Nominations: Jay-Z, Kanye West, Frank Ocean & fun. lead pack
* The Top 20 Most Memorable Minor Horror Characters (#20-11)
* The Top 10 Christmas Specials


article topics

Larry Csonka

Comments are closed.