WWE Files Trademark on Updated ‘Then Now Together Forever’ Company Slogan

– Per a report from Fightful, WWE filed a trademark with the United States Patent & Trademark Office (USPTO) for the company’s updated slogan on April 9. At WrestleMania 37, WWE debuted a new company intro with the updated slogan of “Then Now Together Forever.” Previously, for WWE, it read “Then Now Forever.”

WWE trademarked the slogan for four separate areas. You can read the descriptions from the USPTO filing by WWE here:

Mark For: THEN NOW FOREVER TOGETHER trademark registration is intended to cover the categories of downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-roms, video output game machines for use with televisions; video and computer game software; cinematographic and television films, namely, motion picture films in the nature of sports entertainment; pre-recorded phonograph records, pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassette tapes, pre-recorded DVDS and pre-recorded audio cassettes, all featuring sports entertainment; interactive video game programs and computer game cartridges; mouse pads; disposable cameras; sunglasses; sunglass cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; walkie talkies, protective helmets; sports helmets.

Mark For: THEN NOW FOREVER TOGETHER trademark registration is intended to cover the categories of cardboard and paper hangtags; packaging, namely blister cards; paper for wrapping and packaging; collector albums for sticker collectables; stickers; sticker albums; collectable photos; photo albums; photographs; framed pictures; labels, namely printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; postcards; greeting cards; pictures; calendars; posters; decals; temporary tattoo transfers; trading cards; brochures, magazines and newspapers concerning sports entertainment; coloring books; children’s activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; notebooks; memo pads; note pads; date books; address books; agenda books; markers; pens; pencils; calendars; pencil sharpeners; pencil cases; rubber stamps; stamp pads; chalks; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; paper party favors; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; paper; stationery; indoor ornaments of paper.

Mark For: THEN NOW FOREVER TOGETHER trademark registration is intended to cover the categories of toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; costume masks; novelty face masks; Christmas tree decorations.
Mark For: THEN NOW FOREVER TOGETHER trademark registration is intended to cover the categories of entertainment services; Entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; Providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs; fitness instruction; entertainment services, namely, an ongoing multimedia program featuring indicate subject matter, e.g., comedy, action, adventure, etc. distributed via various platforms across multiple forms of transmission media; entertainment services in the nature of development, creation, production, distribution, and post-production of indicate entertainment-related subject or activity, e.g., motion pictures, television shows, multimedia entertainment content, etc., but do not indicate advertising or commercials; providing information, news and commentary in the field of entertainment; entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities; entertainment services, namely, providing an on-line computer game; entertainment services in the nature of arranging social entertainment events; entertainment and educational services in the nature of competitions in the field of entertainment, education, culture, sports, and other non-business and non-commercial fields; entertainment services, namely, providing non-downloadable prerecorded music, information in the field of music, and commentary and articles about music, all on-line via a global computer network; provision of information relating to live entertainment; providing information relating to the organizing of educational, cultural, sporting, or entertainment exhibitions; entertainment, namely, live music concerts; entertainment services, namely, providing ongoing webisodes featuring sports, entertainment and popular culture via a global computer network; entertainment services, namely, providing information by means of a global computer network in the fields of celebrities, entertainment, and popular culture; entertainment services, namely, providing a website featuring games and puzzles; providing on-line entertainment information, namely, information about television programming; entertainment services, namely, organizing and conducting an array of athletic events rendered live and recorded for the purpose of distribution through broadcast media; entertainment services, namely, providing video podcasts in the field of sports, entertainment and popular culture; entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; entertainment services in the nature of creation, development, and production of programming content; entertainment website in the fields of celebrity gossip, entertainment, sports and fitness; arranging, organizing, conducting, and hosting social entertainment events; entertainment services, namely, providing online video games; entertainment services, namely, providing online electronic games; entertainment services, namely, providing a website at which the general public can receive advice from an individual or entity concerning happiness, such advice being for entertainment purposes only; multimedia entertainment services in the nature of development, production and post-production services in the fields of video and films; providing an internet website portal in the field of entertainment, cultural and sporting events; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; organizing and arranging exhibitions for entertainment purposes; multimedia entertainment services in the nature of recording, production and post-production services in the fields of music, video, and films; entertainment in the nature of wrestling contests; entertainment services in the nature of fantasy sports leagues; entertainment information; ticket reservation and booking services for entertainment, sporting and cultural events; special event planning for social entertainment purposes; entertainment media production services for the internet; providing entertainment information via a website or mobile application; providing a website featuring entertainment information; providing information in the field of entertainment; entertainment in the nature of e-sports competitions.

WWE began using a new video intro with the updated slogan at WrestleMania 37 starting last Saturday. You can also check out a video of the new intro featuring the updated WWE slogan here: