wrestling / News

WWE Files Trademarks This Month for ‘The Game,’ ‘Livewire,’ & ‘Main Event’

October 13, 2020 | Posted by Jeffrey Harris
WWE Logo, WWE Night, Sam Alvey, WWE Campus Rush Recruitment Tour, Gorilla Monsoon, Espy Awards, Hulu, Rob Fee, WrestleMania 41 Image Credit: WWE

Fightful as a report on WWE filing trademarks on properties such as WWE Main Event, WWE Livewire, and The Game (Triple H’s nickname). Those trademarks were reportedly filed on October 8. The filings for Main Event and Livewire had the following description at the United States Patent & Trademark Office:

IC 041. US 100 101 107. G & S: Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

Meanwhile the description for The Game read:

“IC 016. US 002 005 022 023 029 037 038 050. G & S: Cardboard and paper hangtags; packaging, namely blister cards; paper for wrapping and packaging; collector albums for sticker collectables; stickers; sticker albums; collectable photos; photo albums; photographs; framed pictures; labels, namely printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; postcards; greeting cards; pictures; calendars; posters; decals; temporary tattoo transfers; trading cards; brochures, magazines and newspapers concerning sports entertainment; coloring books; children’s activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; notebooks; memo pads; note pads; date books; address books; agenda books; markers; pens; pencils; calendars; pencil sharpeners; pencil cases; rubber stamps; stamp pads; chalks; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; paper party favors; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; paper; stationery; indoor ornaments of paper.”

WWE Livewire was recap show that ran from 1996 to 2001.