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Latest WWE Layoffs Include Dana Warrior, Digital Campaign Manager

September 15, 2023 | Posted by Joseph Lee
Dana Warrior - Ultimate Warrior, WWE Hall of Fame Image Credit: WWE

UPDATE 2: More layoffs have taken place as part of the company’s post-merger cost-cutting including Dana Warrior and digital campaign manager Alexa Gotthardt. PWInsider confirmed with multiple sources that Warrior, the wife of the Ultimate Warrior, was among those laid off today. Warrior began working with WWE after Ultimate Warrior’s 2014 passing and was part of the creative team for a while before leaving the role last year to focus on her work with WWE’s community outreach department.

Meanwhile, Gotthardt had worked with the company since 2022 and announced her exit on her LinkedIn, writing:

I was on the #WWE / #TKO list nobody wanted to be on today.

Even though I can’t stay, I’ve got some epic memories to carry me through. It wasn’t just rolling out and optimizing partners’ digital campaigns- I got to enjoy so many more laughs and learnings with the team. From working with some of the best talent around, to writing some of the funniest social media copy we’ll ever think of, being able to help at productions, appearances or even to wrangling a French Bulldog- it’s been a very memorable time!

Please let me know if you happen to hear of an opening anywhere; I pride myself on being creative yet organized and am looking forward to continuing my career in a similar role.

Thank you for your support.

PWInsider also reported that Nick Khan issued an email asking all WWE employees based in Stamford to report to a staff meeting on Tuesday at the new WWE Headquarters. Khan confirmed that layoffs have been completed and thanked everyone for their understanding. All in all, over 100 employees were laid off over the day. No talent were released, nor were there plans for any to happen today.

UPDATE: PWInsider reports that the WWE marketing division was “hit pretty hard” by layoffs today. Kimberly Kirkegard, Brand Director and Saverio Brighina, Affiliate Marketing Manager, are among the people who have been let go as a result of cost-cutting measures due to the merger with UFC.

The Live Events department has also had multiple cuts today.

Original: PWInsider reports that the WWE Network and Podcasting divisions have been hit with a series of layoffs today, as part of the company’s cost-cutting following the merger with UFC. It’s unknown who or how many people were let go from those areas at this time.

WWE employees have said there have been 40-50 cuts already, maybe more. However, that is speculation and a definitive number was not provided.

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WWE, Joseph Lee