WWE Promotes the Success of Tout

– WWE announced via press release that Tout, the new social media app that they have invested in, climbed up toward the top of the charts after being featured on Raw. The app was reportedly downloaded 30,000 in the hours after Raw and rose from #37 to #6.

The company listed itself as “an investor and strategic marketing partner” in Tout and featured the following quote from Tout.com’s CEO Michael Downing:

The partnership with WWE has proven that when you give enthusiastic fans the ability to easily share and interact with real-time video status updates, they will jump at the chance. WWE’s passionate fan base and tremendous reach across a variety of media assets create an extraordinary opportunity to engage fans and followers. We are uniquely positioned to provide this technology, and look forward to rolling it out across a diverse range of media and brand properties.

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