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WWE Q2 News: Live Event Revenue Sets Records Thanks to Increased Schedule & International Events

July 27, 2017 | Posted by Larry Csonka

– WWE released their 2017 Q2 financials report this morning; Live Event revenues increased to a quarterly record of $52.8 million as compared to $51.9 million in the prior year quarter. Increased revenue from the staging of 11 additional events worldwide was partially offset by a reduction in WrestleMania ticket revenue, which primarily reflected lower stadium attendance capacity/ here is how it breaks down…

* There were 92 total events (excluding NXT) in the current quarter, consisting of 66 events in North America and 26 events in international markets, as compared to 81 events in the prior year quarter, including 62 events in North America and 19 in international markets.

* North American live event revenues were $40.0 million in the current year quarter as compared to $40.9 million in the prior year quarter. Increased revenue from the staging of four additional events in North America was more than offset by lower WrestleMania ticket sales, which derived from the aforementioned reduction in stadium capacity and attendance. Excluding the impact of WrestleMania in both the current and prior year quarter, average attendance and average ticket price were essentially flat to the prior year quarter.

* International live event revenue increased 16% to $12.8 million from $11.0 million in the prior year quarter. The staging of seven additional events during the quarter and a 12% increase in average ticket price to $72.75 (which was adversely impacted by changes in foreign exchange rates) was partially offset by a 21% reduction in average attendance to 6,300 fans. The year-over-year changes in average attendance and ticket prices were due, in part, to changes in the mix of venues and territories.

* As part of the Company’s international growth strategy, it announced the return of a WWE live event to China with its first-ever show in Shenzhen on Sunday, September 17, 2017.

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