Bruce Prichard Returning to WWE In ‘Top’ Creative Team Role

PWInsider reports that WWE is bringing Bruce Prichard back on a full-time basis starting with the RAW taping on Monday in Atlanta. Prichard will have a top spot in the WWE creative team, with his position being described as “important as possible.” Prichard will work directly with Vince McMahon on creative.

Prichard, of course, is famously known for his Brother Love character, but worked behind the scenes as a producer and one of Vince McMahon’s top guys for many years. He left WWE in 2008 and briefly worked for Impact Wrestling after that before starting his popular podcast, Something To Wrestle With.