Jade Cargill & Lil Yachty Set For Holliday Campaign For Lids

Jade Cargill is set to appear in a new holiday campaign for Lids that stars Lil Yachty, as announced on Tuesday. Lids Sports Group announced today that its 2026 holiday campaign is titled “It’s The Gift That Counts” and stars Yachty as well as Cargill, Eladio Carrión, Dixie D’Amelio, Chase B, Tim Chantarangsu and Chris Brickley.

The announcement notes:

“Celebrating the personal touch that makes holiday gifting meaningful, the campaign reminds shoppers that finding the perfect gift goes beyond a simple suggestion and comes down to knowing what matters most to the person receiving it.”

The campaign features a series of videos in which the cast “tackles relatable holiday gifting dilemmas, showing that while AI might help shoppers find a gift, Lids helps them get it right.” It launched today, with merchandise available at Lids retail locations. Check out the digital holiday lookbook and visit a store today.

“While technology has changed the way people shop, the best gifts still come from knowing what matters most to someone,” said Adam Herstig, SVP of Marketing & Partnerships at Lids. “With ‘It’s The Gift That Counts,’ we’re bringing together some of the biggest names in sports, music and entertainment to celebrate thoughtful gifting and showcase how Lids has something for every fan on your holiday shopping list.”

Cargill and her “Baddies” Michin and B-Fab are currently feuding with Charlotte Flair, Alexa Bliss and Tatum Paxley. The two sides ended up in a brawl when Flair returned to TV on last week’s episode of WWE Smackdown.