WWE Shop Reveals Top-Selling Superstars of 2025: John Cena, AJ Lee, CM Punk, Cody Rhodes, Rhea Ripley Make the List

WWE Shop has released its list of top-selling superstars for 2025, identifying the wrestlers who have led merchandise sales throughout the year. The list includes John Cena, AJ Lee, CM Punk, Cody Rhodes, and Rhea Ripley, among others.

The announcement on WWE Shop’s official website was presented in alphabetical order, without disclosing specific sales figures, and highlighted a mix of legends, current headliners, and emerging stars. John Cena’s farewell tour significantly boosted merchandise sales tied to his retirement storyline. At the same time, AJ Lee continues to generate strong merch demand from long-time supporters following her recent WWE return after a decade away from wrestling.

World Heavyweight Champion CM Punk and Undisputed WWE Champion Cody Rhodes also feature prominently. Rhea Ripley’s inclusion marks a notable achievement, as her growing influence in the women’s division has led to substantial product sales and fan engagement across multiple markets. Other names include Alexa Bliss, Jey Uso, Jacob Fatu, Roman Reigns, and Penta.

Check out WWE Shop's top-selling superstars of 2025! Is your favorite superstar on the list? #WWE

🛒: https://t.co/qpRhOT1qlt pic.twitter.com/Nd3bOlB8Sy

— WWEShop.com (@WWEShop) November 11, 2025