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Bully Ray Looks Back On Hulk Hogan’s WCW Heel Turn On 30th Anniversary

July 7, 2026 | Posted by Jeremy Thomas
Hulk Hogan Scott Hall Kevin Nash nWo WCW Bash at the Beach 1996 Image Credit: WWE

Bully Ray reflected on the 30th anniversary of Hulk Hogan turning heel in WCW, which he called the “turn of all turns.” As noted earlier today, Hogan turned heel and joined the Outsiders to form the nWo at WCW Bash of the Beach on July 7th, 1996. The moment proved to be a watershed moment for wrestling in the 1990s and paved the way for the Monday Night Wars.

Bully talked about the moment on the latest episode of Busted Open Radio. He explained why the turn, in his eyes, is bigger than Larry Zybysko’s famed turn on Bruno Sammartino or any other turn. You can see the highlights below (courtesy of Wrestling Inc):

On the Turn Itself:

“Hulk Hogan’s heel turn at Bash at the Beach 30 years ago today and joining the NWO was the turn of all turns. [Larry] Zbyszko turning on Bruno [Sammartino] was a big deal, but it wasn’t industry changing. It was a personal blood feud that they carried the animosity for years and years, but nobody really talked about that type of turn.”

On the Impact Of Hogan’s Turn:

“What Hogan did is he proved to the world that he is the most important professional wrestler in modern history, maybe in wrestling, period. You’re the biggest babyface at one time, popped a territory, and created a boom. You were the biggest heel at one time, popped the territory and created a boom. Nobody else could do that. Nobody else can say that. And that’s why Hulk will always be the be all and end all.”