wrestling / News
Goldberg Becomes CEO & Partner For Lifestyle Brand Patriot Tactical
Image Credit: WWE
BIll Goldberg has found a new business venture, joining the lifestyle brand Patriot Tactical as a partner and CEO. Patriot Tactical announced over the weekend that the WWE Hall of Famer is joining the company in the executive roles.
The company’s post on social media reads:
“A new era begins.
Patriot Tactical proudly announces Bill Goldberg as our new Partner & CEO.
This isn’t a celebrity endorsement. This is ownership. Leadership. Accountability.
Goldberg has built his life and legacy on discipline, resilience, and protecting what matters most. Now, he’s bringing that same intensity and purpose to Patriot Tactical — strengthening our mission to equip Americans with elite tactical gear and the mindset to match.
As Partner & CEO, he’s not just representing the brand — he’s building it.
Stronger leadership.
Sharper focus.
Relentless execution.
The movement just leveled up.
Welcome to the next chapter of Patriot Tactical.”
Goldberg is quoted as saying, “For me, this isn’t about putting my name on a brand. It’s about building something that stands for strength, discipline, and protecting what matters most. Patriot Tactical is about empowering people — physically, mentally, and strategically. We’re creating a movement.”
Goldberg competed in his final match against Gunther at Saturday Night’s Main Event in July.
Patriot Tactical describes itself as follows:
Patriot Tactical is a performance-driven tactical lifestyle brand specializing in knives, EDC tools, protective equipment, and preparedness-focused products. The company is committed to empowering individuals through high-quality gear, education, and a values-driven community.
