Lance Storm Explains His Approach As a Producer In TNA

Lance Storm is a producer in TNA, and he says he never wants someone to think of a match as one of his. The WWE, WCW and ECW alumnus has been working as a producer in the company since 2022, working with the talent on their matches in an agent capacity.

Storm has no shortage of experience in the ring himself, and he was asked in an interview with Love Wrestling how he goes about producing matches that are outside of his personal level of experience. He noted that he always wants to trust the talent and sees himself more as an editor. You can see highlights below:

On His Philosophy Toward Producing:

“Well, I think as a producer, I’ve always wanted to do it a step removed. I used this actually in another interview: it’s like I see the job as more an editor, not as the one producing, so to speak. Like, you want everyone to have their style of match, not my style of match.

“So to me, just my 36 years experience, I might be, ‘Well, what about this, or can we do this?’ But it’s like, I want Trey Miguel to have a Trey Miguel match. I want Jason Hotch to be Jason Hotch. I don’t want them to be me. I don’t want anyone to be watching a match that I produce and think, ‘Oh, that’s a Lance Storm match.’ Because it’s not. They’re the ones doing the work. They’re the ones that need to have an understanding of who they are and how to present themselves. I just as a producer, ‘Well, let’s make sure we get a good camera shot of this. Let’s make sure this is where it needs to be.’ And you can do ‘production’ producing and agent — editing would be my way of saying it. But again, when it gets to X-Division scramble matches, you’ve got to trust the guys that have been doing it.”

On Having a Collaborative Style:

“Well, I think collaboration is the best way to do things. And as you get used to working with different people and especially in TNA, like there’s times where I’ll have two or three matches in a night. And depending on the complexity of them, I might not have a lot of time for certain ones. So you know, the people that don’t need as much help — and I liked this when I was a wrestler, and Fit Finley was my favorite agent at the time. He’d just come up and say, ‘Yeah, you got this much time. This is what we need. See you later.’ And he trusted me to get it done. And I have those people as well now that I’m a producer that I know. It’s like, ‘Okay, I’ll put my focus over here because it’s a little more complicated. You guys are good. Just let me know later in the day and we’ll make sure it’s pinned down.'”

“But I never want to make someone else do my match. I don’t think I’ve ever had to say ‘No, do it this way.’ I just — I don’t believe in that. It’s the wrestler’s career and if I was a wrestler, I’m more than happy to take advice and listen to advice, but at the end of the day, I think important decisions need to be made by the people whose career are going to be affected by it. So as a producer, you have to trust the talent.”

If you use any of the quotes in this article, please credit TMZ Inside the Ring with a h/t to 411mania.com for the transcription.