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Logan Paul and KSI’s PRIME Becomes Official Sports Drink of UFC

January 31, 2023 | Posted by Jeffrey Harris
Logan Paul WWE Royal Rumble Image Credit: WWE

– After teasing a UFC announcement yesterday, WWE Superstar Logan Paul has revealed that his and KSI’s sports drink, PRIME, has become the Official Sports Drink of the UFC. You can see the announcement below.

According to UFC’s official announcement, the deal is a multi-year global marketing partnership between UFC and the hydration company. This will include the integration of PRIME into key UFC assets, including pay-per-view events, Fight Night broadcasts, and “never-before-seen branding” in the Octagon.

UFC President Dana White stated in the announcement: “We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute. Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market. With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans all over the world. Whether you’re a professional athlete or if you just love working out, PRIME should be your first choice for a go-to sports drink.”

Logan Paul added: “I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list. Together, we are a global powerhouse and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation.”

PRIME co-Founder KSI also said in a statement: “This partnership enables us to tap into UFC’s fan base and reach a massive global audience across multiple platforms, giving us the ability to flex our marketing muscles and prove we are a dominating force in the industry.”

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