Mattel Announces Deal For New Lucha Libre AAA Action Figure Line

Mattel is adding Lucha Libre AAA to its action figure collection, announcing a multi-year deal to produce figures from the promotion. The toy company announced the deal on Thursday, stating in a press release sent to 411 that they have signed a multi-year global licensing agreement to expand their WWE portfolio to include AAA.

The announcement notes that the line will launch in Fall of 2027 and will feature AAA action figures “inspired by the promotion’s legendary stars, iconic masks, and vibrant storytelling, bringing the excitement of lucha libre to fans of all ages.” The collection will include the likes of Psycho Clown, El Hijo del Viking, La Parka, and Mr. Iguana.

Nick Karamanos, General Manager & Head of Entertainment Partnerships, Action Figures and Preschool Entertainment, said in a statement:

“Our partnership with WWE has been an incredible collaboration, and bringing AAA into the fold is the next exciting chapter. For generations, AAA has entertained audiences with its unforgettable characters, signature masks, and rich lucha libre tradition, and we can’t wait to bring that energy to collectors around the world.”

WWE of course announced its acquisition of AAA at WrestleMania 41. The company has brought several AAA stars onto WWE TV and vice versa since.