wrestling / News

The Rock Appointed to Board of Directors for WWE Parent Company TKO

January 23, 2024 | Posted by Jeffrey Harris
The Rock WWE Raw, Roman Reigns, Samantha Irvin Image Credit: WWE

– WWE Raw moving to Netflix wasn’t the only bombshell news dropped on the wrestling industry today. WWE’s parent company, TKO Group Holdings announced today that former WWE Champion Dwayne “The Rock” Johnson has been appointed to the company’s board of directors. Johnson is now part of the group’s board of directors, effective today (Jan. 23).

Additionally, TKO noted that Johnson has been granted full ownership of his trademarked ring name of “The Rock.” Johnson has also been a client of Endeavor’s WME agency for over 13 years. You can see the full announcement on the news, including comments from The Rock, TKO Executive Chairman of the Board Vince McMahon, and Ari Emanuel below:

TKO APPOINTS DWAYNE JOHNSON TO BOARD OF DIRECTORS

Johnson Granted Full Ownership of Trademarked Name, “The Rock”

NEW YORK (January 23, 2024) – TKO Group Holdings, Inc. (NYSE: TKO) (“TKO”), a premium sports and entertainment company, has appointed Dwayne Johnson to its Board of Directors, effective today.

Johnson, one of the most decorated WWE Superstars in company history and the most followed American man globally on social media platforms, brings decades of experience in live entertainment and sports to the Board. Through his expansive business portfolio, which includes Seven Bucks Productions, Teremana Tequila, ZOA Energy, Project Rock, and the recently combined spring football league, the United Football League (UFL), Johnson has significant experience identifying and cultivating revenue generating media rights, live events, sponsorship, licensing, and social media opportunities. The appointment of Johnson reflects TKO’s commitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE.

Vince McMahon, Executive Chairman of the Board, TKO, said: “Very few people on the planet understand the convergence of sports, entertainment, media, and business like Rock. We are proud to have him join the TKO board to help take our company to new heights.”

Dwayne “The Rock” Johnson, said: “My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come. Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build. Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle. At my core, I’m a builder who builds for and serves the people, and Ari is building something truly game changing. I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences. I’ve been there, I’m still there and this is for them.”

Ariel Emanuel, CEO, TKO, said: “I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board. Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.”

WWE has also entered into a services and merchandising agreement with Johnson that provides for his promotional, licensing, and other services, and an intellectual property assignment agreement pursuant to which Johnson has secured ownership of the trademarked name, “The Rock”. The name is derived from his father, WWE Hall of Famer Rocky Johnson, who was the first Black champion in WWE history (alongside partner Tony Atlas). Johnson’s grandfather, Peter Maivia, a Samoan-American professional wrestler, was posthumously inducted into the WWE Hall of Fame in 2008.

The addition of Johnson, as well as today’s appointment of Brad Keywell to TKO’s Board of Directors, will increase TKO’s board from 11 to 13 members.

The Rock recently made an appearance on Monday Night Raw earlier this month, surprising fans during the Day 1 special during a segment with Jinder Mahal. At the end of the segment, he teased a potential, long-desired dream matchup with Undisuted Universal Champion Roman Reigns, who is also The Rock’s cousin.