The Usos Set To Star In BBQ Travel Show From Newly-Launched Fanatics Studios

Fanatics is launching its own entertainment production company and will produce a BBQ travel show featuring The Usos among other properties. Fanatics announced on Tuesday that they have teamed with OBB Media to launch Fanatics Studios, described as a “transformative new joint venture poised to be the premier global studio for sports entertainment.”

The announcement noted:

Fanatics Studios brings together industry-leading capabilities, resources and relationships from both companies: pairing Fanatics’ unmatched reach and impact as one of the most dynamic companies in sports which boasts a roster of thousands of preeminent athletes and sports partners which span the apparel industry, trading cards and collectibles, sports betting and iGaming, events and more, with OBB’s proven ability to drive culture through storytelling and create award-winning content with the biggest names in entertainment, amassing billions of views.

The company, which began partnering with WWE in 2022, announced a slate of projects and partnerships that include a strategic content partnership with the LA28 Olympic and Paralympic Games, a deal to produce the official Olympics film, the “The Fanatics Flag Football Classic” which will feature Tom Bready, and more. The new studio will help produce the 2026 ESPYS and work with ESPN on a number of projects.

In terms of WWE, the two sides have joined in an overall partnership “with a multi-project commitment across unscripted and digital content.” That includes the WWE digital shows for What Do You Wanna Talk About? with Cody Rhodes, What’s Your Story? with Steph McMahon, Six Feet Under with The Undertaker, and The Raw Recap Show. The new project from WWE and Fanatics Studios is the Usos show, descripted as follows:

“YEE(A)T with The Usos: Fanatics Studios will debut an unscripted culinary series with WWE Superstars Jimmy and Jey Uso, who will take their tag team efforts on the road with a BBQ travel show featuring fellow WWE superstars and celebrity friends distributed across WWE’s social and YouTube channels.”

No word on when YEE(A)T will launch at this time.